Crowdfunded via Dreamstarter
scarves donated to cancer patients
of sales donated to cancer research
Emily, a former art director and two-time cancer beater, found herself completely frustrated at the lack of fashionable headwear options for young cancer patients like herself. Refusing to be a cancer patient stereotype, she was inspired by turbans modelled on African women and old Hollywood stars to create stand-out head wraps that make wearers feel empowered, bold and fierce.
Emily launched Bravery Co. for scarf-lovers and cancer-haters, with 10% of funds being donated to the Peter MacCallum Cancer Center, and purchasers are also given the option to donate a second scarf to a patient simultaneously. Illustrated by seven strong women (including Emily herself), the scarves emanate fierce strength and freedom. Designed using playful iconography ranging from native fauna to comforting ice cream to wildcats, each one is bold, bright and colourful with an underlying message about kicking cancer’s ass. Made from soothingly soft material these scarves will lovingly crown the wearers’ head.
Learning to tie headscarves empowered Emily to feel like herself again; brave, confident and ready to take on the world. It’s this confidence and bravery Emily wants to pass on to other cancer warriors, a tool of resilience that makes them look fabulous all at once. Her accompanying blog found on her website provides cancer fighters with humorous takes on chemo, as well as cancer hacks. ING Dreamstarter’s support has enabled Bravery Co to produce and release this designer collection of scarves at affordable prices for anyone to be able to access.