Bravery Co

Each year, thousands of young adults are diagnosed with cancer and for young women, losing their hair only adds to the trauma. Bravery Co. want to kick cancer’s butt in style, providing cancer warriors and haters alike with delightfully bold head scarves that give back to those affected. For every scarf purchased 10% goes to the Peter MacCallum Cancer Foundation.


Crowdfunded via Dreamstarter


scarves donated to cancer patients


of sales donated to cancer research

Emily, a former art director and two-time cancer beater, found herself completely frustrated at the lack of fashionable headwear options for young cancer patients like herself. Refusing to be a cancer patient stereotype, she was inspired by turbans modelled on African women and old Hollywood stars to create stand-out head wraps that make wearers feel empowered, bold and fierce.

Emily launched Bravery Co. for scarf-lovers and cancer-haters, with 10% of funds being donated to the Peter MacCallum Cancer Center, and purchasers are also given the option to donate a second scarf to a patient simultaneously. Illustrated by seven strong women (including Emily herself), the scarves emanate fierce strength and freedom. Designed using playful iconography ranging from native fauna to comforting ice cream to wildcats, each one is bold, bright and colourful with an underlying message about kicking cancer’s ass. Made from soothingly soft material these scarves will lovingly crown the wearers’ head.

Learning to tie headscarves empowered Emily to feel like herself again; brave, confident and ready to take on the world. It’s this confidence and bravery Emily wants to pass on to other cancer warriors, a tool of resilience that makes them look fabulous all at once. Her accompanying blog found on her website provides cancer fighters with humorous takes on chemo, as well as cancer hacks. ING Dreamstarter’s support has enabled Bravery Co to produce and release this designer collection of scarves at affordable prices for anyone to be able to access.

"I saw your article in Frankie mag and came straight over to your website to buy a scarf. Love your work and your blog. I am currently having chemo for breast cancer and have struggled with finding headwear for my newly bald head that doesn’t immediately tag me as a cancer patient! I will wear my new scarf with pride."


"A few months before Dreamstarter I was getting an order every couple of weeks and wondering if it was worth continuing. ING Dreamstarter was a complete game changer. It gave me a platform to put these big ideas I’d had and reach a huge audience. Through Dreamstarter, I've not only received an incredible financial boost, but I’ve been inundated with messages of support and encouragement from around the world. It’s allowed all the big dreams I’ve had for Bravery begin to take shape."

Emily Somers
Founder - Bravery Co
  • Blog
  • 200+ scarves donated to women in their 20s and 30s at the Peter MacCallum Cancer Centre thanks to presales during ING Dreamstarter crowdfunding campaign.
  • 10% of every purchase is donated to the Peter MacCallum Foundation to help fund cancer research
  • The Bravery blog provides education and advice to cancer patients and their loved ones to help them through a difficult time;
  • Advocate at various speaking events on both becoming a social enterprise owner and her work in supporting women with cancer.
How to support:

Check out their online store.

  • October 2016

    Bravery Co. launches

    Emily launches Bravery Co.’s branding and website with three products on the page.

  • March 2018

    Frankie Good Stuff Award Winner

    Frankie Good Stuff Award Winner for Small Business and People’s Choice Award.

  • July 2018

    Successful crowdfunding campaign

    successfully raised $50,720 with ING Dreamstarter crowdfunding.

  • October 2018

    Headline speaker and supporting partner

    Headline speaker and supporting partner at ProjectSHE Power Women Summit.

  • October 2018

    200 + scarves donated

    200 + scarves donated to women in their 20s and 30s at the Peter MacCallum Cancer Centre.

  • October 2018

    Designers scarf collection

    Launch of the Bravery Co’s designer scarf collection and delivery to over 200 customers