#GoKindly creates ethically sourced bed and bath goods with 50% of profits donated to supporting vulnerable women experiencing homelessness. Every night 49,000 women do not have a safe place to sleep in Australia, and #GoKindly wants to end that.

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55 Nights



Pillows donated


Plastic avoided

Founded by Laura and David Conti. They are passionate about social enterprises being the new business frontier, bringing compassion to business and using commercial opportunities to drive social change.

50% of profits are donated to charities supporting women & children experiencing homelessness. Their signature product is ta bedroom pillow which is made in Melbourne Australia, ethically sourced and sustainably packaged with no single-use plastic packaging.

A 4 pack of #GoKindly pillows provide 1 night of accommodation to a woman experiencing homelessness, they do this by supporting their partner charities WISHIN and Women’s Housing Ltd.

Within 3 years we aim to be providing $100,000 per year to our charity partners which would provide 1,000 nights’ accommodation to women experiencing homelessness.

As a result of the Dreamstarter crowdfunding campaign, #GoKindly can move into workspace so they can grow and help more women & children experiencing homelessness in Australia.

  • In 2019 #GoKindly aim to provide 200 nights of accommodation and donate 200 pillows to women in need.
  • Help provide an ongoing sustainable funding stream for grassroots charities helping women experiencing homelessness.
How to support the work of #GoKindly:

View the new collection and support sustainable fashion.

Spread the word - follow and share #GoKindly's journey.

  • December 2018

    #GoKindly created

    #GoKindly was created on December 28th 2018

  • April 2019

    First product live

    The first product goes live

  • July 2019

    Successful crowdfunding with ING Dreamstarter

    Successfully completed a crowdfunding campaign with ING Dreamstarter 2019

  • August 2019

    Moved into warehouse

    Moved into our warehouse in Melbourne’s Northern Suburbs

  • September 2019

    Second product live

    Released 2nd product, a kids pillow

  • November 2019

    Christmas gift pack

    Released a Christmas gift pack to support women experiencing homelessness over Christmas

  • November 2019

    Own workspace/retail space

    Moving into our own workspace/retail space