Seljak Brand

Wool is an incredibly important local resource, so when the Seljak sisters found out each Australian sends 27kgs of material to landfill per year, they decided something had to be done. Their range of luxury blankets not only helps protect the ...

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Sold in first 18 months


Blankets donated


Waste diverted

In 2010 the Australian Bureau of Statistics estimated that half a million tonnes of leather and textiles were sent to landfill, which is nearly all of the textiles generated in Australia over a whole year. One passionate business that’s tackling this waste issue is Seljak Brand, a sister duo who have created closed loop, luxurious blankets out of factory floor offcuts from Australia’s oldest wool mill in Tasmania. Each blanket is 70% recycled Australian merino wool and a 30% blend of recycled alpaca, mohair, cotton, and polyester for strength.
The closed loop system allows Seljak to divert waste from landfill – once a blanket has lived a long and cosy life, Seljak arranges for it to be shipped back, ready to be recycled and re-spun into another luxurious blanket. While the blankets are preventing waste from harming our environment, it’s not the only difference it’s making. For every ten blankets sold, Seljak donates one blanket to the Asylum Seeker Resource Centre in Melbourne. With the support of Dreamstarter, Seljak were able to turn their dream of saving the environment and helping asylum seekers into a reality.

We're huge fans of Seljak Brand. Their no-waste ethos, beautifully soft, made-to-last blankets and their commitment to closing the manufacturing loop all make for products that are literally a feel-good purchase

Helen Dewar
Digital and Assistant Editor, Peppermint Magazine

In 2017, Seljak ran a successful crowdfunding campaign with ING Dreamstarter, which allowed them to begin the process of researching, prototyping and manufacturing a new summer blanket made out of general textile waste donated from Australian companies. In 2018, Dreamstarter is helping Seljak apply for a Grant For Growth, which will support this social enterprise to begin branching out internationally.

  • In just 18 months, Seljak have diverted 1,072kg of textile waste from landfill.
  • Since the launch, Seljak have donated 70 blankets to the Asylum Seeker Resource Centre, which is equal to a whopping $9,135 of profits.
  • Seljak has succeeded in exposing Australians to a closed loop business, with over 100 000 people now understanding the practice.
How to support the work of Seljak brand:

Visit the online store and support sustainable fashion.

Spread the word - follow and share Seljak on social.

  • April 2016

    Seljak launches

    After a year of research and development by the Seljak sisters, Seljak Brand was successfully launched.

  • December 2016

    Making waves

    Karina was invited to speak at the 'New Kids On The Block' event due to the success of their purpose-driven business.

  • May 2017

    Dreamstarter crowdfunding

    Seljak ran a successful crowdfunding campaign with ING Dreamstarter, raising $32,150.

  • Oct 2017

    Continuing research

    Seljak continues research, development and testing of their new summer blanket due for launch in 2018.

  • Feb 2019

    They co-hosted a panel at the Sustainable Living Festival focusing on how fashion can help limit global warming to 1.5 degrees.