It's your life after all. And time's not waiting. So why not start doing today? Start a career. Start a home. Start a gap year or garden. Start a movement. Or simply start what you've always wanted to do. Because whatever it is, we're by your side.
Ever since launching Australia's first branchless bank 21 years ago, ING has been breaking down banking's barriers. It's the thing we do. We're always searching for new ways to create more freedom for customers so they do their thing, their way. It's not only made us Australia's 5th largest bank but Australia's most recommended bank too.
To help Aussies do their thing, we really need to understand the things that make us who we are. That's where the new ING Sense of Us report comes in.
It uncovers the things we love like our top coffee order (spoiler alert: it's the classic cap), what makes us different and how we express ourselves.
Research undertaken by YouGov in February 2021. Total sample size was 1,054. The figures are representative of all Australian adults (aged 18+).Download the full report
Made by a COVID-safe crew with leading CGI, the new ING Australia campaign brings our brand to life - literally! - to show how we stick by the side of our customers as they do their thing, whatever it is.